Open to work - US hours - Colombia
Hi, I'm Mariana -
I design products people actually use.
I am an Agentic Product & AI UX Designer. I work AI-native - designing end-to-end in Figma and moving fast in AI-assisted environments like Claude Code - with 6+ years of conversion-driven commerce as the proof. Remote, live in US hours.
Brands and teams I have designed conversion for
What I do
Three things I am genuinely good at.
AI is my method, conversion is the outcome. Here is what that looks like in practice.
01 - Agentic product design
Agentic UX people actually trust.
I design agentic products with the emerging language of AI UX - wayfinders to get people started, governors to keep a human in control, trust builders to keep it honest - and I build it the AI-native way, in Figma and Claude Code.
Framework: The Shape of AI
02 - eCommerce & CRO
Pages that move the number.
I ship competing PDP, landing-page and checkout variants, then let real shopper behavior pick the winner. A/B testing turns opinions into evidence, so every change is tied to conversion instead of a hunch.
03 - Design systems & brand
One system, every screen on-brand.
Scalable Figma systems and tokens keep brand and components consistent through a hundred experiments, and keep engineers shipping fast.
Selected work
Selected work
Each one is a real case study with the messy middle left in: variants, tradeoffs and metrics after launch.
Featured - Estore Labs - Sep 2024 - Present
Conversion-focused PDP and A+ content design for global retail brands.
Designed conversion experiences for retail marketplaces, including Ferrero brands such as Kinder, Nutella and Rocher.
trades.org - Jul 2022 - Dec 2023
A scalable product system for faster web-product iteration.
Designed the UX foundation, component system and responsive templates for multiple web products and a custom CMS/ATS workflow.
Casabianca Cycling - Sep 2018 - Jun 2022
A checkout and UX redesign that made a cycling apparel brand feel as premium as its product.
Restructured information architecture, product-page hierarchy and digital-to-physical brand consistency for a cycling apparel commerce experience.
Right now
This season, I am...
DesigningPDPs for the next retail season, ahead of the product drops.
TestingLast season's PDPs against fresh variants to see what actually moved.
LearningSharper ways to pair AI speed with design taste.
From the journal
From the journal
A working notebook: mostly product design, conversion and AI, written down before I lose it.
AI Product, AI UX, CRO
How I Use AI to Run A/B Tests 3x Faster
Where AI helps with ideation, asset variants and copy exploration, and where human taste and conversion judgment still make the call.
Read ->AI Product, AI UX
Designing Trustworthy AI Interfaces
Explainability, confidence, graceful failure and human-in-the-loop patterns for AI features people can trust.
Read ->CRO, Web
The Anatomy of a High-Converting Product Detail Page
Above-the-fold hierarchy, variant selectors, trust proof and mobile-first decisions that help shoppers buy.
Read ->Let's work together
Looking for a designer who ships conversion and speaks AI?
I am open to remote product, UX and eCommerce roles, working US hours from Colombia.