Open to work - US hours - Colombia
Hi, I'm Mariana -
I design the creative that actually sells.
I am an Ecommerce Graphic Designer. I design digital-shelf, Shopify, email and paid-social creative that converts - Amazon A+ for Ferrero USA brands and DTC storefronts - with 8 years of conversion-driven commerce as the proof. AI-accelerated in Figma. Remote, live in US hours.
Brands and teams I have designed conversion for
What I do
Three things I am genuinely good at.
Conversion is the outcome; craft and speed are how I get there. Here is what that looks like in practice.
01 - Digital shelf & marketplace
Creative that wins the thumbnail.
I design the layers of a marketplace listing - hero image, A+ content, Brand Store and variants - so shoppers get the whole story and pick fast. Built to convert at thumbnail scale for Amazon, Walmart and Target.
Ferrero brands across US marketplaces
02 - eCommerce & CRO
Pages that move the number.
I ship competing PDP, landing-page and checkout variants, then let real shopper behavior pick the winner. A/B testing turns opinions into evidence, so every change is tied to conversion instead of a hunch.
03 - Design systems & brand
One system, every screen on-brand.
Scalable Figma systems and tokens keep brand and components consistent through a hundred experiments, and keep engineers shipping fast.
Selected work
Selected work
Each one is a real case study with the messy middle left in: variants, tradeoffs and metrics after launch.
Featured - Estore Labs - Sep 2024 - Present
Designing the Ferrero digital shelf - the images that sell across US marketplaces.
Main images, carousels, A+ content and seasonal campaigns for Ferrero USA brands - Ferrero Rocher, Nutella, Kinder, Tic Tac, Butterfinger and Mother's - built to convert on Amazon, Walmart and Kroger.
trades.org - Jul 2022 - Dec 2023
A scalable product system for faster web-product iteration.
Designed the UX foundation, component system and responsive templates for multiple web products and a custom CMS/ATS workflow.
Casabianca Cycling - Sep 2018 - Jun 2022
Four years designing and optimizing a cycling apparel brand's Shopify store.
As Casabianca's ongoing eCommerce designer, I designed and continuously optimized their Shopify storefront, product pages, campaigns and brand system from 2018 to 2022.
Right now
This season, I am...
DesigningPDPs for the next retail season, ahead of the product drops.
TestingLast season's PDPs against fresh variants to see what actually moved.
LearningSharper ways to pair AI speed with design taste.
From the journal
From the journal
A working notebook: mostly product design, conversion and AI, written down before I lose it.
AI Product, AI UX, CRO
How I Use AI to Run A/B Tests 3x Faster
Where AI helps with ideation, asset variants and copy exploration, and where human taste and conversion judgment still make the call.
Read ->AI Product, AI UX
Designing Trustworthy AI Interfaces
Explainability, confidence, graceful failure and human-in-the-loop patterns for AI features people can trust.
Read ->CRO, Web
The Anatomy of a High-Converting Product Detail Page
Above-the-fold hierarchy, variant selectors, trust proof and mobile-first decisions that help shoppers buy.
Read ->Let's work together
Looking for a designer who makes commerce convert?
I am open to remote graphic, ecommerce and marketing design roles, working US hours from Colombia.