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GRAPHIC
LANGUAGE
At Casabianca, a Colombian cycling apparel brand, I work as a graphic designer. My tasks involve collaborating on the web design of their e-commerce, designing content for social media, and creating cycling apparel.
The graphic language of the brand is characterized by simplified shapes and subtle yet vibrant colors, creating a sleek, uncluttered look. The minimalist color palette and simple design elements bring energy and life to the brand.
The Instagram grid has a vivid look, with high-quality photos of athletes riding and wearing the brand's clothing.
The photos appear natural, not overly edited, and feature muted colors. The backgrounds are bright, landscapes or a gritty urban cityscape and emphasize the product. The captions are concise and focused on the product.
The e-mail marketing strategy emphasizes the brand's minimalist approach and focuses on the quality of the products. The emails showcase the brand's commitment to cycling and its focus on quality.
casabianca offers custom-tailored designs for cycling communities, crafted with meticulous attention to detail. The shirts are designed with the client's individual needs in mind, while still maintaining the brand's signature aesthetic.
The Web design focuses on a clean, modern, and straightforward user experience. The website was designed with minimalism in mind, utilizing a simple color palette, simple typography, and bold visuals that emphasize the cycling apparel.
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The user should be able to easily navigate the website, find what they’re looking for, and quickly purchase the items they want.
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Additionally, the website should feature detailed product descriptions and visuals to help the user make an informed purchase.
Thank You!
